Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

Writing Product Descriptions that Engage and Convert

This guest blog was written by a representative from CrowdContent.

The “post it and they shall buy” mindset doesn’t always work in today’s online retail landscape. Sellers need to do more to engage browsers and turn them into buyers. High-quality photos for your products are a given, but well-written product descriptions are equally important.

As a leading content writing service, Crowd Content has written over 100,000 product descriptions for large, medium and small retailers. We’ve learned quite a bit along the way on producing descriptions that engage readers and ultimately result in sales.

Bigger Isn’t Always Better

The types of products you sell should be the ultimate driver in how long your product descriptions are. Simple products like phone cases and hair clips might only need 50 words to get the point across, but feature-rich products like electronics and appliances might need descriptions that are 150 words or more.

Hamilton Beach has a product description for this digital toaster oven that’s over 350 words.

But SaharaCase needed a mere 86 words to talk about this phone case.

A Voice to Match the Brand

Before you start to write your description, pin down a voice that matches your brand and... (continued)

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