Besides the “discounting eBay item prices upon initial import” that was mentioned above by VeronicaBooksAndArt, is there any chance that you imported auction listings from eBay?

On an eBay auction listing that gets imported, Bonanza can only list the item at the current eBay price. That could either be a starting auction price (with no bids on it) or whatever price the auction may be up to.

When your items are imported (especially items that are auction-based on eBay) you can delay the posting on Bonanza until your prices are reviewed by you and changed to a Buy-It-Now type price. You implement this import “delay” through your Bonanza import settings.

Another option – did you have any coupon codes listed on your Bonanza account that someone could apply to get a discount on the item? If they did, you should be able to see the discount in the sales record. If you don’t see a discount applied, then the pricing difference may be due to the import of an auction item or may have been due to a pricing mistake on your part.

Is the price wrong?