This strap is made in my shop in LA (Lower Alabama) from new materials. This heavy duty polypropylene strap is approximately 10 inches in length with a loop at each end, a small loop to attach to your hook and a larger twisted loop to fit you hand. The twisted loop is large enough for a gloved hand and the twisted loop always stays open. Strap Dimensions: Length: 10 inches Width: 1 inch Thickness: .081 inches To visualize this thickness, the strap overlap where it is sewn together is just under 1/4 inch thick (.25 inches). You can do the math, .081 x 3 = .243 inches. Compare that to your old strap or your the one your buddy has. This is a thick strap. All the OEM straps I've seen are less than .048 inn thickness, more like ribbon for wrapping a birthday present, than for hanging off the front of your 4x4. This strap is not intended or suitable for connecting your winch hook to a load or for pulling. This strap is to be used only to pull your winch hook and cable from the winch. You can check my other items for other sizes, colors and configurations of winch hook pull straps.