Joico Colorful Glow Beyond Anti- Fade Serum for instant shine UV protection - Preserve the intensity and vibrancy of your hair colour with JOICO?s anti-fade serum. Powered by nourishing camellia oil and antioxidant-rich pomegranate extract, the Glow Beyond serum from the brand?s Colourful range helps to combat the colour-dulling effects of exposure to environmental pollutants like UV and sunlight. Designed to spruce up dry or damp hair, the protective formula helps you maintain fierce, bold colour in between salon appointments while minimising frizz and imparting brilliant shine.