Seal is loose still new unused *OPEN* Loreal Superior Preference New Improved Hair Color #8G GOLDEN BLONDE 4 L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973 Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature