?QUALITY EXCEEDS ORIGINAL FILTER?- The use of finer grain charcoal results in larger and quicker water filtration compared to the OEM filter. We only use organic, steam activated, ultra-fine coconut shell charcoal to ensure the purest filtration. ?PREMIUM CUISINART REPLACEMENT?- FITS ALL Cuisinart coffee machines and brewers. Our unique micromesh material keeps all the ultra-fine charcoal in the filter and out of the coffee maker, which helps protect the machine?s longevity. ?REMOVES IMPURITIES?- Our PREMIUM replacement filters are certified to SIGNIFICANTLY reduce the taste and odor of chlorine, zinc, copper, mercury, calcium, fluoride and cadmium found in tap water which interferes with taste and quality. ?IMPROVES FLAVOR?- A great cup of coffee starts with clean and fresh water; you will immediately notice the difference in taste and odor when you use water filtered with Premium Filters Direct filters. Best valued filters in the market. ?ECO-FRIENDLY 1 YEAR SUPPLY?- Packaged together with the environment in mind, in one clear bag using MINIMAL packaging. For the BEST results replace every month. 12 filters = 1 year supply.