be curly advanced shampoo Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. be curly advanced conditioner Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing conditioner for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free formula adds and retains 2X more moisture until your next wash* and doubles as a leave-in, boosting hydration by 83%*. When used with be curly advanced shampoo it acts as a defensive shield, enveloping curls and coils to protect against humidity and instantly reduce frizz. The conditioner also improves manageability and makes detangling easier. be curly advanced curl enhancer cream Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4. Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins. Created with our expert team of texture stylists. Suitable for Curl and wave types: 2A – 3C All hair types: fine, medium and thick Aroma Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences. How to Use Smooth generously on damp hair. Air dry or blow-dry with a diffuser. REGIMEN Wavy and loosely curly hair: • On wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream • Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs