Whitening toothpaste features a unique baking soda and peroxide formula that releases pure oxygen bubbles for a clean, fresh sensation This baking soda toothpaste helps remove teeth stains for whiter teeth Colgate baking soda and peroxide toothpaste cleans deep and whitens teeth Add this baking soda whitening toothpaste to your oral care routine to help fight cavities Colgate Baking Soda and Peroxide Whitening Toothpaste removes plaque and impurities with regular brushing Long lasting cooling effect Colgate Baking Soda and Peroxide Whitening Toothpaste with Brisk Mint flavor is a baking soda and peroxide toothpaste that refreshes and cleans teeth to boost a bright, white and healthy smile. Formulated to prevent cavities and the build-up of tartar, this teeth whitening toothpaste also helps remove stains from teeth along with plaque and impurities with regular brushing. Colgate?s baking soda toothpaste contains a unique baking soda and peroxide formula that releases pure oxygen bubbles for a deeper clean as the Brisk Mint flavor delivers a refreshing sensation that freshens breath. At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more ? and that?s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That?s why we?re committed to raising oral healthcare standards everywhere.