Additional Details ------------------------------ Product description: Get new hair again and again with BLEACH LONDON Bond Restoring Reincarnation Shampoo, designed to gently cleanse and nourish your hair to reduce breakage by 68%*, preventing damage caused by pollution, styling, daily wear and tear. Formulated with Creatine to build electrostatic bonds, as well as Wheat Microproteins and Amino Acids, Reincarnation Shampoo nourishes and fortifies your hair from within every time you wash. *When used with the recommended Reincarnation routine. Use Reincarnation Shampoo every time you wash to help support the long term health of your hair. Follow with nourishing Reincarnation Conditioner to detangle, strengthen and soften. Add Reincarnation Mask weekly for the ultimate bond-restoring routine. Stay on top of your trims to prevent split ends, help keep your hair healthy and strong. Trust in a decade of colour mastery with BLEACH LONDON: Where Passion Meets Expertise. Born from the creative genius of hairstylist Alex Brownsell, what began as kitchen sink experiments has revolutionised the hair industry. Pioneering the world's first colour-centric salon, we've expanded our horizons over a decade, with four prime locations and a trailblazing product range. Today, our commitment to innovation and excellence has made us a global sensation, delivering unparalleled hair care and colour to enthusiasts worldwide.