Colgate Optic White Stain Fighter Toothpaste is formulated to help you confidently own your smile. It contains 1% Hydrogen Peroxide for whitening teeth up to 3 shades* and removes stains that ordinary toothpastes don't. The fluoride formula cares for and fortifies enamel, promoting a strong white smile. Key Features: Hydrogen Peroxide: Contains 1% Hydrogen Peroxide for whitening teeth up to 3 shades* and removing tough stains. Enamel safe: Safe for daily use without harming tooth enamel. Vegan: Does not contain animal-derived ingredients. Sugar-free: Does not contain added sugars. Gluten-free: Does not contain gluten. Responsibly made: Manufactured responsibly. Colgate Optic White Stain Fighter Toothpaste aims to provide effective stain removal and whitening while promoting overall oral health with its enamel-safe formula. As with any whitening toothpaste, it's important to use as directed and in moderation to avoid potential sensitivity issues. Additionally, maintaining good oral hygiene practices such as brushing twice daily, flossing, and regular dental check-ups is recommended for optimal oral health. *With twice-daily brushing for 6 weeks. **vs. ordinary toothpaste.