Colgate Toothpaste Sensitive Plus - 70 gm x 2 pack (Sensitivity), Free shipping worldwide Colgate Sensitive Plus, with clinically proven pro-argin formula, fights against tooth sensitivity for a lasting relief Colgate Sensitive Plus works by plugging the exposed microscopic channels to block the tooth sensitivity With regular use Colgate Sensitive Plus builds a long lasting protective barrier that acts like a seal against sensitivity Colgate - #1 brand recommended by dentists + Oral Care Professional Brand Recommendation Study conducted by IPSOS in May 2015 Product description Style name:70 gm x 2 pack (Sensitivity) Colgate Sensitive Plus, with clinically proven pro-argin formula, fights against tooth sensitivity for a lasting relief. Receding gums can expose microscopic channels that lead to the tooth's centre. When your teeth make contact with something hot/cold/sour/sweet, sensations are carried by these channels directly to the centre causing Sensitivity. Colgate Sensitive Plus works by plugging the channels to block the tooth sensitivity. With regular use Colgate Sensitive Plus builds a long lasting protective barrier that acts like a seal against sensitivity. Colgate is the No. 1 toothpaste brand recommended by dentists.