Its unique formula is designed to fight bacteria effectively throughout the mouth, providing protection for up to 12 hours. The emphasis on long-lasting fresh breath is particularly appealing, as it indicates a focus on oral hygiene beyond just cleaning teeth. Furthermore, the toothpaste addresses various aspects of oral care, including cavity prevention, plaque removal, enamel protection, tartar buildup prevention, and gum health. The inclusion of whitening properties adds an extra layer of appeal for those looking to maintain a bright smile. Overall, Colgate Total Advanced Fresh Toothpaste appears to be a reliable choice for individuals seeking a toothpaste that offers complete protection and freshness for their entire mouth.