What it is: A serum that supplements natural oils lacking in curly and coily hair for instantly silky, defined, frizz-free results. Hair Type: Curly and Coily Hair Texture: Medium and Thick Hair Concerns: - Dryness - Frizz - Damage, Split Ends, and Breakage Key Benefits: - Delivers rich moisture from roots to ends - Mimics natural oils for hydrated curls - Weightless, non-greasy hydration Highlighted Ingredients: - Jojoba and Coconut Oils: Deliver rich moisture to dry, curly strands inside and out. - Profaxil 18 Complex: Micro disperses oils for instantly hydrated and healthier-looking curls. - Pequi Oil: Mimics scalp's natural sebum/oil and replenishes hair's lipid layer. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This serum helps prevent the scalp's natural oils from flowing down hair strands, which is when curls become dehydrated, frizzy, dull, and brittle. The Curl Wow FLO-ETRY Vital Natural Serum is loaded with jojoba, pequi, coconut oils, and profaxil 18 complex and delivers rich moisture for hydrated, defrizzed, and glossy curls.