A major game-changer in the beauty industry, this innovative mineral powder formula has finally solved a vast, unaddressed issue for everyone with color-treated hair or highlights. As testimony to the unprecedented impact and importance of this new technology, color wow root cover up has received over 30 major beauty industry awards. Why its wow: the first truly effective, easy-to-apply, root cover up that not only covers grey, but also has blonde shades that cover dark re-growth instantly without peroxide. Natural mineral powder with multi-tonal pigments and reflective particles. Fast, easy natural looking results -instantly. No stiff or sticky residues, leaves hair silky and natural. Water-resistant so it stays in place until shampooed out-you can even swim with it. Won't come off on clothes or pillows. Free of waxes and dyes. Paraben free. Not tested on animals. Directions: apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out-do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush. Brand Story Color WOW, the first professional range of breakthrough haircare technologies that not only keeps your color first-day fresh but makes it easy to achieve sexy, shiny WOW style with hair that's been compromised by color treatments Description Cover grey roots instantly and seamlessly. Even camouflage dark regrowth-without peroxide. Professional mineral powder adheres to hair without feeling sticky, oily or stiff. Hair retains shine and natural feel. Awards: Best of Beauty, Allure 2015; Latina Beauty Awards; Good Housekeeping Beauty Hair Award-Color 2014. Benefits Fast easy, precise, no mess application. Water sweat resistant. Lasts until shampooed out. Wax dye free. Suggested Use Apply to dry hair with small end of brush. Pull hair flat against head, press brush down firmly into roots.