The Divina Color Revives Shampoo (16 fl. oz) is formulated to enhance and maintain the vibrancy of color-treated hair while providing strength and brightness. Here?s a detailed overview of this product: Key Features: Color Reviving: Designed to help maintain and enhance the brightness and vibrancy of color-treated hair, ensuring that color stays fresh and true. Strengthening: Includes ingredients that strengthen the hair, reducing breakage and improving overall resilience. 16 fl. oz Size: A convenient size for personal use or for use in smaller salon settings. Benefits: Maintains Color: Helps preserve the integrity of color-treated hair by preventing color from fading too quickly. Brightens Hair: Enhances the overall brightness of the hair, making the color look more vibrant and fresh. Strengthens Hair: Fortifies the hair shaft, reducing the risk of breakage and damage, and improving hair health. Nourishing: Often includes conditioning agents to keep the hair soft, smooth, and manageable while cleansing. Usage: Wet Hair: Thoroughly wet your hair with warm water. Apply Shampoo: Apply a generous amount of shampoo to your scalp and hair. Lather and Rinse: Massage into the scalp and hair to create a lather. Rinse thoroughly with water.