Ion Permanent Brights Creme Hair Color Vibrant Hair Dye, Vegan, Cruelty Free Permanent Brights Creme Hair Color ion Hair Color?s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation? ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Permanent brights provide bold, contemporary color that lasts. Unlock your hair?s true potential with Ion?s cutting-edge, salon-quality color science and bring home vibrancy like never before. Product Details Permanent, vibrant, and contemporary colors Creme consistency provides easy application Use on pre-lightened or highlighted hair Vegan Cruelty-Free Product not tested on animals Directions: For best results pre-lighten to a pale yellow. Using a non-metallic bowl, mix 2 oz of ion? Color Brilliance? permanent brights with 2 oz ion? Sensitive Scalp Creme Developer 10 volume. Mixing ratio is 1:1. Application: For the most vibrant result, apply to pre-lightened hair. Pre-lighten to the desired level of lift. Underlying, exposed, contributing pigment must be taken into consideration. If the hair is orange or a dark yellow, this will contribute to the final color. Process for 20 to 40 minutes. Heat is not necessary for the processing if the hair has been prelightened. After processing, thoroughly rinse and apply ion? Color Brilliance? After Color Treatment to close the cuticle and lock the color deep inside the hair. Processing Time: All instructions are based on average texture. If the hair is fine or coarse, adjustments should be made accordingly. Fine hair is much more receptive to hair coloring, while coarse hair is not. NEW, UNOPENED, SEALED TUBE OF COLOR PICTURE OF ACTUAL ITEM SOLD SIZE: 2.05 fl. oz. Tube PRICE: $10.94 Each FREE SHIPPING ANYWHERE IN THE UNITED STATES!! PRICES VARY PER SHADE ACCORDING TO AVAILABILITY DEMAND! DEVELOPER REQUIRED FOR COLOR TO ACTIVATE (DEVELOPER SOLD SEPARATELY) FOR PROFESSIONAL USE ONLY ~ BLUESTAR IS NOT RESPONSIBLE FOR ERRORS MADE BY NON-PROFESSIONALS THANK YOU FOR SHOPPING BLUESTAR BEAUTY SUPPLY!! Listing Updated/Revised as of 03/14/2025 (AB)!