This vibrant purple shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading and retains color. The purple hue of this shampoo helps to neutralize brassy, yellow tones and restore hair to its former bright color. This amazing formula is made with Lemon Extract, which brightens and tones and highlights, eliminates buildup and imparts Vitamin C antioxidants. Bring out your best-possible blonde with a daily shampoo that?s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. This is a great toning shampoo for those beautiful gray tresses too!