Joico Color Butter Pink We’re tickled… and you will be, too, when you get your hands on this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage–uniquely stocked with pretty pink pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Magenta, Pink, Hot Pink, Soft Pink, Rose, or Mauve Quartz shades in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Pink to shake up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other favorite shades. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew! Here’s how: Wearing gloves is recommended with applying and rinsing. Color Refresher: When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse. Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.