The Keracolor Color + Treatment Platinum Semi-Permanent Toning Masque in the 11 fl. oz. size is a specialized hair treatment designed to tone and maintain platinum, silver, or blonde hair. It combines the benefits of a toning treatment with conditioning and care. Here?s a detailed look at this product: Key Benefits: Toning: Neutralizes unwanted yellow or brassy tones in platinum, silver, or blonde hair, enhancing the coolness and brightness of your color. Conditioning: Provides deep conditioning to nourish and hydrate hair, improving softness and manageability. Color Maintenance: Helps maintain the vibrancy of color-treated hair between salon visits, keeping your blonde or platinum shades fresh and vibrant. Semi-Permanent: Offers a temporary toning effect that gradually fades with each wash, allowing for flexible use and adjustments based on your color needs. How to Use: Shampoo Hair: Start by washing your hair with a gentle, sulfate-free shampoo. Rinse thoroughly. Apply Masque: Apply a generous amount of the Platinum Masque to damp hair, focusing on mid-lengths to ends where toning is most needed. Distribute Evenly: Use a wide-tooth comb or your fingers to distribute the masque evenly through your hair. Leave On: Allow the masque to sit for 5-15 minutes, depending on the desired level of toning. The longer you leave it on, the more intense the toning effect. Rinse Thoroughly: Rinse out completely with cool water to help lock in moisture and enhance shine. Considerations: Size: The 11 fl. oz. size is suitable for multiple uses, making it a good option for regular toning and conditioning. Frequency of Use: Use as needed to maintain desired toning effects and hair health. The masque can be used weekly or as frequently as required based on your hair?s needs and how often you shampoo. Additional Tips: Patch Test: Perform a patch test before use to ensure compatibility with your hair and to see how the toner will affect your specific shade. Combine with Other Products: For best results, use in conjunction with other Keracolor products or a sulfate-free shampoo and conditioner to maintain hair health and color. Adjust Timing: Adjust the application time based on the level of brassiness or tone you want to achieve. Start with a shorter time and increase as needed to avoid over-toning. The Keracolor Color + Treatment Platinum Semi-Permanent Toning Masque is designed to keep blonde and platinum shades looking fresh and cool while providing essential conditioning. How do you currently manage your blonde or platinum hair care, and are there any specific issues or goals you have for your color treatment?