L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CG Since 1973, LOreal Superior Preference has been our gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Features Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crme Long Lasting Hair Color: Get beautiful color from L'Oral Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics Fast and Free Shipping You're already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out within 1-business day and delivered to your doorstep as quickly as possible. Competitive Pricing **READ for condition note With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. PLEASE NOTE PRICES MAY BE LOWER DUE TO ONE OF THESE ITEM DESCRIPTIONS (not always shown in photos): New: open box / damage box: The item is in excellent, new condition with no functional defects. The item may be missing original packaging or packaging box is cut, smashed or ripped. The item includes accessories found with the original product and may include a warranty. See the seller's listing for full details and a description Thank you for considering our store! PLEASE MAKE SURE YOU READ ALL THE DETAILS and VIEW PHOTOS FOR DETAILS OF EACH ITEM as each listing is unique, any questions please ask before purchase we are happy to help. ONCE ITEMS ARE PURCHASED we may not be able to cancel orders depending on what warehouse they are shipping from, some orders are NOT able to cancel and processed as received. THANK YOU!!