Loreal Inoa Ammonia Free ODS2 Hair Color Lightest ash-blonde #10.1 (Originally- 10.1/10B) permanent color with ODS2 technology with uncompromised comfort. Lightens up to 3 levels in 35 minutes. Covers up to 100% of white hair. Loreal Inoa hair color contains no ammonia and is enriched with oils and delivers outstanding color to the heart of the hair. INOA leaves hair feeling conditioned with sublime color radiance until your next color appointment. Experience our ultimate in luxury color, with improved comfort during the development time and no odor. Made in Spain ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.