What it is: A frizz-fighting soft styling cream for buildable, touchable hold that lets your natural texture shine. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Curl Enhancing - Frizz - Hold Style Extending Key Benefits: - Softly styles, moisturizes, and smooths frizz - Defines curls, waves, and straight hair without crunchiness or a heavy feel - Protects hair from UV damage Highlighted Ingredients: - Squalane and Hemi-squalane: Superior to silicone, they improve hair health and strength immediately and over time. - Chia Seed Extract: A natural film-former for touchable hold. - Moringa Seed Oil: Adds softness, shine, and luster. Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Powered by intensely moisturizing and smoothing hemi-squalane, softening and shine-boosting moringa seed oil, and chia seed extract for soft hold, this cream beautifully defines your style. The aluminum tube is infinitely recyclable, the cap is made with 95 percent-PCR plastic, and the FSC-certified carton and insert are printed with soy-based inks. Fragrance Description: Sparkling grapefruit and tangerine combine with white florals, soft violet, and sweet honey notes. Clinical Results: In a controlled hair-swatch study, after 1 use: - It instantly reduced frizz by 97% and continued to provide 24-hour frizz control Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.