What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Oiliness - Shine - Flaky, Dry Scalp Key Benefits: - Cleanses Without Stripping - Removes Product Buildup - Adds Softness and Shine Formulation: Liquid Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities. - Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny. - Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free and gluten-free, and comes in recyclable packaging. What Else You Need to Know: This cleansing shampoo is infused with hydrolyzed keratin making it color safe. It?s scented with Melrose?a rose fragrance with hints of bergamot, lychee, cedarwood, and white musk. Use Detox Shampoo 1x a week when your hair and scalp feels like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc).