NOW Foods Bromelain 2400 GDU/g 500 mg., 120 Vegetarian Capsules Features : NOW Bromelain 2400 GDU/g is one of the highest natural potencies of this proteolytic (protein-digesting) enzyme available. While most enzymes are generally considered to be poorly absorbed, Bromelain is one of the most bioavailable of all enzymes and has been the subject of numerous studies worldwide. Although Bromelain is derived from pineapples, supplementation is necessary to achieve optimum levels of this enzyme. Vegetarian Formula Now Bromelain tablets are labeled as having a potency of 2000 gdu/gram, yet I see that the Bromelain inPlant Enzyme Complex, is labeled as FCC (PU) units. What is the difference and is there a conversion between the two?Bromelain can be standardized on Milk Clot Units (MCU/mg), Casein Digestion Units (CDU/mg), Bromelain Tyrosine Units (BTU/ gram), Rorer units, and more.One FCC Papain Unit (PU), for example, is defined in this assay as that quantity of enzyme that liberates the equivalent of 1 g (microgram) of tyrosine per hour under the conditions of the assay. This procedure is also used to determine the proteolytic activity of ficin and bromelain. The assay is based on a 60-min proteolytic hydrolysis of a casein substrate at pH 6.0 and 40 C. Soluble casein is then measured spectrophotometrically at 280nm.Different activity-measuring methods can use different protein substrates as well as methods. Since enzymes are specific to peptide bonds and whicht terminal end of an amino acid it will cleave, there typically will not be a conversion between measures unless both measures are performed. This is why conversion among different enzyme measures can be so difficult. In the case of the single ingredient formula, Bromelain at 2000 GDU/g would be equal to a 30,000,000 FCC PU/g potency.NOW's MissionThe NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foodsa Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products. History of NOWIn 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed NOW's commitment to providing products and services that empower people to lead healthier lives.NOW Commitments Because this capsule is enteric coated, Now FoodsGr8-Dophilus delivers its microflora directly to the intestine bypassing the harsh acidic conditions of the stomach. NOW Bromelain 2400 GDU/g is one of the highest natural potencies of this proteolytic (protein-digesting) enzyme available. While most enzymes are generally considered to be poorly absorbed, Bromelain is one of the most bioavailable of all enzymes and has been the subject of numerous studies worldwide. Although Bromelain is derived from pineapples, supplementation is necessary to achieve optimum levels of this enzyme. Encapsulated in Vcaps for a 100% vegetarian formula. Ingredients: Bromelain (2400 GDU/g). Other Ingredients: Cellulose (capsule), Rice Flour and Magnesium Stearate (vegetable source). Contains no: Sugar, salt, yeast, wheat, gluten, corn, soy, milk, egg, shellfish or preservatives. Direction: As a dietary supplement, take 1 Vcap with or between meals. Consider taking this product in combination with NOW Pancreatin, G.I. Support and D-Flame. Supplement Facts: NOW Foods Bromelain 500 mg 120 Vegetarian Capsules Supplement Facts Serving Size: 1 VCap Servings Per Container: 120 Amount Per Serving %DV Bromelain (2400 GDU/g) 500 mg * *Daily Value Not Established. Other Ingredients: Cellulose (capsule), Rice Flour and Magnesium Stearate (vegetable source). Contains no: Sugar, salt, yeast, wheat, gluten, corn, soy, milk, egg, shellfish or preservatives. Legal Statement: *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Our shipping: Most orders paid by 11 am (EST) ship the same day. Holidays add one day.