To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR Water Pitcher Dispenser Replacement Filter (CRF950Z) every 2 months or after 40 gallons of use. With a fresh, new look, the PUR Water Pitcher Dispenser Replacement Filter still reduces 3x more chemical physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical physical substances that can cause bad taste and odor in your drinking water. Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR Water Pitcher Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR water filters are the only water filters certified to reduce chemical physical substances when used with your PUR or Beautiful by PUR pitcher or dispenser system. At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years. Disclaimers: *Versus best-selling Brita pitcher filter OB03. Brita is a trademark of Brita LP. Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. Like other leading brands, PUR does not filter microbes. As of 7/1/23 Brita and ZeroWater were not certified to filter microbes. Brita is a trademark of Brita LP. ZeroWater is a trademark of Zero Technologies, LLC. NEW! FROM THE GENUINE PUR TECHNOLOGY YOU TRUST. The PUR Water Pitcher Dispenser Replacement Filter is NSF certified to reduce microplastics, chlorine, and other chemical physical substances that cause bad taste and odor in your drinking water. 3-in-1 POWERFUL WATER FILTRATION for better tasting water. Only Genuine PUR pitcher and dispenser replacement filters are certified to reduce 20+ chemical physical substances when paired with your PUR or Beautiful by PUR pitcher or dispenser. LONG LASTING -- each PUR Water Pitcher Dispenser Replacement filter is engineered for up to 40 gallons of cleaner water filtration or 2-months of regular use. EASY TO INSTALL PUR LockFit is designed to quickly and easily lock your PUR PLUS Water Pitcher Dispenser Replacement Filters into your PUR pitcher and dispenser system and prevent unfiltered water from mixing with filtered water. A BRAND YOU CAN TRUST PUR believes that everyone deserves cleaner, better-tasting drinking water. It has been developing innovative, superior filtration technologies for over 35 years.