Pure Protein Bars, Variety Pack, 1.76 oz, 23-count Expiration Date: 07/21/2024 OR BETTER Getting enough protein daily helps to ensure that you are consistently replenishing the amino acid ?pool? for muscle building and maintenance. The tissues in our bodies including skeletal muscle are in a constant state of being broken down and rebuilt. Protein provides the ?building blocks,? or amino acids, that are central to this renewal process. Protein becomes increasingly important after a workout when muscle tissue is rebuilt and repaired at a higher rate. How Much Protein When engaged in an active lifestyle with the goal of supporting muscle, the amount of protein you get from your diet each day becomes more important. Pure Protein High Protein Bars can help contribute to overall intake of high-quality protein for optimal muscle support. Normally, it?s recommended to consume 0.8 grams of protein per kilogram or 0.35 grams per pound of bodyweight to support overall health.1 For building muscle in combination with physical activity, however, recommendations are to increase protein amounts in the diet to 1.2- 1.7 grams per kilogram or 0.5-0.8 grams per pound of body weight.1 An easy-to-remember rule is to strive to achieve up to 1 g per pound of body weight if engaged in higher amounts of physical activity to build muscle. Focus on Physical Activity There?s no question that an active lifestyle is good for your health. It?s well known that physical activity can directly improve the health of your muscles, bones, joints, and more. It can also help you feel good, enjoy life more, and even look better. With 20-21 grams of complete protein, Pure Protein High Protein Bars help to satisfy hunger. Protein can naturally provide higher levels of hunger satisfaction as compared to other sources of calories such as fats or carbohydrates. A higher amount of protein in the diet, particularly from dairy-based sources such as whey and milk proteins, can help with staving off hunger. Easy to enjoy as a delicious treat anytime you?re craving something sweet without all the guilt! As on-the-go nutritious snacks, Pure Protein High Protein Bars fit into any balanced diet to fuel an active lifestyle. The combination of fast-absorbed whey protein and slow-absorbing milk and collagen proteins in each bar helps to provide you with quick and sustained energy. Whether you?re looking to enjoy a snack before or after workout, Pure Protein High Protein Bars have the right combination of proteins to support active lifestyle. Each delicious flavor is an excellent source of high-quality protein containing a complete essential amino acid profile that includes BCAAs to support lean muscle and strength. References 1. Thomas DT, Erdman KA, Burke LM. Position of the Academy of Nutrition and Dietetics, Dietitians of Canada, and the American College of Sports Medicine: Nutrition and Athletic Performance. J Acad Nutr Diet. 2016;116(3):501?28. 2. U.S. Department of Health and Human Services. Physical Activity Guidelines for Americans, 2nd edition. Washington, DC: U.S. Department of Health and Human Services; 2018. Specifications Brand Pure Protein Dietary Features Gluten Free Quantity 23 Bar(s)