Rare EST glass bottles unique collectibles for enthusiasts. Limited stock, grab yours now! #ESTCollectibles #VintageBottles History of EST Carbonated Drink by Charoen Sirivadhanabhakdi in Thailand 1. EST carbonated drink was a product under Charoen Sirivadhanabhakdi group, first launched around 1960 2. Originated from the vision of the Sirivadhanabhakdi family to expand their beverage business 3. The name EST stands for "Energy Stimulating Taste" representing refreshment 4. Initial production began at the first factory in Bang Khen district, Bangkok 5. Utilized German production technology in the early period 6. Targeted primarily at working-class and laborer demographics 7. Marketed as an affordable energy-boosting drink 8. The golden era was 1970-1980 when sales peaked 9. Distributed through a network of over 200 agents nationwide 10. Original slogan was "Full refreshment at affordable price" 11. Used refillable green glass bottles to reduce production costs 12. Focused on distribution to small retail shops nationwide 13. Expanded production to Nakhon Ratchasima province in 1975 14. Began exports to neighboring countries like Laos and Cambodia 15. Reformulated in 1980 with added vitamin B complex 16. Faced competition from international brands starting 1982 17. Changed slogan to "EST Power, Workers' Power" in 1987 18. Tested aluminum can packaging without success 19. Switched to PET plastic bottles in 1992 20. Severely affected by 1997 Asian financial crisis 21. Attempted rebranding with low-sugar formula in 2000 22. Temporarily halted production in 2005 due to high costs 23. Rumors of revival in 2012 never materialized 24. Now considered collectible vintage items 25. Well-preserved original bottles fetch 3,000-5,000 baht 26. Charoen Sirivadhanabhakdi still keeps the original formula 27. Planned sub-brand revival was eventually canceled 28. Original Bang Khen factory converted to storage facility 29. Fan clubs still campaign for its return 30. Company museum displays various EST packaging versions 31. EST's production innovation set standards for Thai beverages 32. Its marketing system is studied in universities 33. Main sponsor of Thai national football team in 1970s 34. Several memorable advertising jingles were created 35. Label design won packaging award in 1972 36. Collaborated with Ministry of Public Health for worker health 37. Implemented German-standard quality control 38. Conducted systematic market research every 5 years 39. Special edition launched at 1970 World Expo 40. Logistics system became industry benchmark 41. Bottle return environmental program since 1969 42. Produced sugar-free version for diabetics 43. Factory won food safety award in 1985 44. Maintained dedicated R D center for EST 45. Test-marketed in early 7-11 stores in Thailand 46. Discontinuation temporarily affected family business 47. Original recipe remains company secret 48. Planned Japanese joint venture fell through 49. EST experience helped develop other group beverages 50. EST remains legendary in Thai beverage history, showcasing family business success