Rare ?Sprite? glass bottlesThailand unique collectibles for enthusiasts. Limited stock, grab yours now! SpriteCollectibles VintageBottles History of Coca-Cola in Thailand 1. Coca-Cola first entered Thailand around 1949-1950 2. Initially imported by foreign companies before local production 3. Early distribution limited to high-end hotels and restaurants 4. Official local production began in 1954 5. First factory located in Bangkok Noi district, Bangkok 6. Used returnable glass bottle system 7. Faced initial consumer acceptance challenges 8. Began serious marketing efforts in 1960 9. Slightly adjusted flavor to suit Thai preferences 10. Opened second production plant in Nakhon Pathom (1970) 11. Introduced PET plastic bottles in Thailand (1980) 12. Launched aluminum cans in Thailand (1982) 13. Became symbol of Western culture during 1980s 14. First introduced Diet Coke (1986) 15. Famous "Coke...Happiness" campaign (1992) 16. Major sponsor of international sports events in Thailand 17. Third factory opened in Ayutthaya (1997) 18. Launched Coke Zero sugar-free formula (2002) 19. Celebrated 50 years of Thai production (2007) 20. Introduced special Contour bottle design (2010) 21. Popular "Open Happiness" campaign (2012) 22. Launched Coke Life with reduced sugar (2015) 23. Adopted recycled plastic packaging technology (2017) 24. Introduced paper-based eco-friendly bottles (2019) 25. Currently operates 4 production plants nationwide 26. Market leader in carbonated beverages 27. Runs plastic bottle recycling campaigns 28. Partners with restaurants and convenience stores 29. Special promotions during major festivals 30. Limited edition flavors (e.g. Cherry) 31. Longstanding part of Thai pop culture 32. Multiple formula adjustments for health concerns 33. Uses top Thai celebrities as presenters 34. Frequent university activations 35. Nationwide distribution network 36. Investments in modern production technology 37. Thailand-specific R D center 38. Collaborations with Thai artists 39. Ongoing social and environmental projects 40. Launched digital marketing app 41. Active social media marketing 42. Health-conscious strategy adjustments 43. Eco-friendly packaging innovations 44. Partnerships with online retailers 45. Creative sales promotions 46. Continuous market research 47. Production process improvements for sustainability 48. Longtime favorite brand among Thai consumers 49. Plans for further Thailand investments 50. Remains Thailand's carbonated beverage market leader Key Notes: - All dates converted to Gregorian calendar - Maintained Coca-Cola's official naming conventions - Kept key campaign names in English with Thai context - Standardized measurement units (e.g. "PET" instead of "???????") - Used active voice for marketing terminology - Maintained consistent brand capitalization - Included both product and corporate developments - Balanced historical facts with current market position