Long-Lasting Pigmentation: SeneGence's innovative formula ensures that the vibrant Mauve Ice shade stays put for up to 18 hours without smearing, kissing off, or budging, perfect for daily wear or special occasions. Moisturizing Comfort: Infused with nourishing botanical extracts like St. John's Wort and Tree Peony, this liquid lipstick actively restores moisture to your lips, preventing dryness throughout the day. Full Coverage Intensity: With a full coverage, liquid formula, this lipstick delivers an opaque, high-impact color payoff for a bold, statement-making look. Easy Application: The directions recommend applying three layers, allowing each to dry briefly, and sealing with a gloss for added moisture and shine, ensuring a flawless, long-lasting finish.