THE FRANK SINATRA SHOW - VOL. 1 Starring: Frank Sinatra, Dagmar, Don Saxon, Eileen Barton, June Hutton 1950 • BW • 60 Minutes The Sinatra Show ran on a sustaining basis (meaning it had no sponsor) until November 1950, when the Bulova watch company signed on - but only for the first half-hour. Bulova pulled out at the end of the season. At a cost of $41,500 an episode - an estimated total loss to the network of a million dollars - the show was just too expensive to continue, and the network cancelled it. This is a rare Frank Sinatra Bulova Show. You'll find more of your favorite Classic TV Shows in my Store. Click Here. All or some of the assets contained in this program are copyrighted and cannot be reproduced or publicy displayed. This video has been fully registered and digitally watermarked. The Nostalgia Merchant name and logos are registered with the US Patent and Trademark Office (Reg. No. 3,171,311)