Trader Joe's Organic Fair Trade Wake Up Blend Coffee Large 28oz. ROAST: MEDIUM ROAST Organic, smooth well-balanced! It's time to wake up and smell the coffee. Literally. We named this particular blend of beans Organic Fair Trade Wake Up Blend Coffee for a reason - well, several reasons, actually, but most important in this particular sentence is that this is a great coffee to greet both your olfactory and gustatory senses first thing in the morning Wake Up Blend is a mix of organically grown, fair trade certified, 100% Arabica Beans from small-scale farms in Mexico, El Salvador, Honduras, and Peru. The farmers who grow the beans are committed to organic and sustainable agricultural practices. They're committed to producing truly excellent coffee beans. Here, those high quality beans are given to medium roast that brings out their best flavors and results in a smooth, well-balanced cup with bright acidity and just a touch of sweetness. We like waking up to the aroma and flavor of Trader Joe's Organic Fair Trade Wake Up Blend.