This vibrant lithograph postcard showcases Rotterdam's iconic Stadhuisplein, featuring the historic City Hall as the centerpiece. The broad pedestrian street is lined with mid-20th century commercial buildings, including a visible 'Hulst' sign and 'EUDENS' storefront, capturing daily life with well-dressed pedestrians and colorful flower beds. The bright blue sky and detailed architectural elements highlight the era's urban atmosphere. Produced by the well-known Dutch publisher 'Uitg. Krüger' and printed by Importhuis Gebr. Spanjer Co. N.V. in Rotterdam, this continental-sized (6 x 4 inch) postcard exemplifies classic mid-century European lithographic printing techniques. Its unposted, original condition makes it a desirable collectible for enthusiasts of Dutch cityscapes, historic architecture, and vintage travel memorabilia.