Vernor?s Ginger Ale, first served in 1866 by James Vernor, a Detroit pharmacist, became a regional powerhouse, especially in the Midwest. By the early 20th century, its popularity spurred bottling operations beyond Detroit, with franchises and plants popping up across multiple states, including Tennessee. Historical records from Vernor?s collectors?like those from the Vernor?s Ginger Ale Collector?s Club?list Nashville as one of the cities where Vernor?s was bottled, likely during the mid-20th century, peaking in the 1950s and 1960s. Wooden crates, often stamped with local company names, were standard for shipping and storing soda bottles back then, suggesting "Geo. W. Branch Co." was involved in this process in Nashville.