Clairol Professional Permanent Cream hair color offers up to 100% gray coverage and is enriched with our deep conditioning Soy4Plex formula to deliver long-lasting, multi-dimensional results with reflective shine. Our cream hair color nourishes and smooths as it colors for healthy-looking hair. Now available in new intermixable shades, Permanent Cream hair color gives you the freedom to create a radiant, personalized color with natural looking results. Benefits: Soy4Plex for the four signs of healthy-looking color 100% gray coverage Multi-dimensional shades Long-lasting results Deep conditioning