Medium lift ammonia-free* hair lightener with up to 7 levels of lift. ? Who is it for? Professionals who want to offer their clients a comfortable, pre-lightening service with excellent color results, while providing maximum hair respect with a complete technical platform. This ammonia-free* lightener is more suitable for slightly lighter base colors. Key benefits Maximum neutralization and improved aesthetic** *formulated without adding ammonia **in comparison with Blonderful range BENEFITS - Non-volatile powder - Flawless creamy texture - Suitable for all techniques - Flexible mixing ratio - Soft hair with natural movement TECHNOLOGY BondIN SYSTEM-MEDIUM LIFT This is the MEDIUM LIFT step of the Magnet BondIN SYSTEM that creates and protects the hair’s internal bonds while offering a 360º protective shield against external aggressors.